LeadStack

LeadStack workflow

From audit to a verified launch and continuous improvement.

One delivery system connects strategy, web design, development, analytics, launch, maintenance and reporting.

  • 01Prioritised audit
  • 02Conversion plan
  • 03Verified launch
  • 04Maintenance and reporting

One connected system

Every stage ends with a concrete result.

The audit, website, analytics and maintenance are connected so each decision prepares the next stage.

01

Visibility

You know what is being worked on, what comes next and what needs approval.

02

Traceability

Decisions, checks and interventions remain documented throughout the project.

03

Continuity

Launch is the beginning of observation and improvement, not the end.

Workflow stages

Know what we do, what you receive and when we move forward.

Every stage has a purpose, a deliverable and a checkpoint.

  1. Diagnostic

    Stage 01

    Audit and prioritisation

    We review the offer, audience, existing website, mobile experience, performance and available analytics.

    • Offer and objective
    • Experience and content
    • Data and infrastructure
    DeliverablePrioritised audit with impact and effort.
    Checkpoint

    We know what to keep, fix or build first.

  2. Direction

    Stage 02

    Conversion plan

    We define the primary action, visitor journey, page structure and events that need to be measured.

    • Primary message
    • Path to action
    • Analytics plan
    DeliverableAn agreed conversion map and project scope.
    Checkpoint

    Page, content and measurement follow the same objective.

  3. Delivery

    Stage 03

    Design and development

    We build the interface and functionality in a test environment with focused review points.

    • Visual hierarchy
    • Responsive design
    • Forms and integrations
    DeliverableA working preview across relevant devices.
    Checkpoint

    Message, experience and key functions are approved before launch.

  4. Control

    Stage 04

    Tracking and verified launch

    We test forms, links, conversions, consent, performance and behaviour on important devices.

    • Functional QA
    • Analytics and data layer
    • Technical SEO baseline
    DeliverableA launch checklist and validated measurement plan.
    Checkpoint

    Important actions work and appear in the agreed analytics tools.

  5. Learning

    Stage 05

    Post-launch observation

    We review early data, traffic sources and the points where visitors continue or abandon the journey.

    • Conversions and sources
    • On-page behaviour
    • Usability issues
    DeliverableA baseline report and prioritised recommendations.
    Checkpoint

    The first improvements come from real use, not assumptions.

  6. Continuity

    Stage 06

    Maintenance and reporting

    We manage agreed updates and checks, then turn observations into the next useful priorities.

    • Technical stability
    • Documented interventions
    • New priorities
    DeliverableAn intervention history and improvement backlog.
    Checkpoint

    The website remains stable and the next decision has context.

LeadStack standard

Three rules for a controlled project.

The workflow remains useful only when it supports better decisions and testable delivery.

01

No recommendation without priority

Every proposal has context: expected impact, effort and implementation order.

02

No launch without verification

Forms, mobile experience, performance and analytics are checked before traffic arrives.

03

No report without a next step

Reporting ends with recommended action, not charts without context.

Ready to identify the right starting point?

Share the project context and we will recommend the first useful stage.